Consequently, each of these images has a story behind it, and Berg remembers them all in almost granulated detail. The couple (left) actually got married at the studio; the homeless man (on the next page) wanted people to know what malnutrition and lack of medical attention looked like; the young man in the Jerome t-shirt had been scouring New York City with his dad for their runaway mother and wife and wanted to reflect his feeling of despair; and the man on page 4 simply explained: “Everyone looks good in heels.” The work here is but an infinitesimal sampling of hundreds of portraits; the complete body is impressive both for its size and depth and for its creative and technical assuredness. One of its most striking qualities is the complete lack of judgment and the freedom Berg offered his subjects. Last year, the work exhibited at the flagship DKNY store on Madison Avenue as part of Where Fashion Meets Art to benefit the Whitney Museum. This fall, Berg and One Shot head to China, where he plans to set up a studio for a Beijing installment. A book of the original One Shot is in the works.