Menswear from Izzy Lane's 2009 Ethical Fashion

Seven-plus days of champagne-soaked, Swarovski-studded Fashion Week opulence can leave your average “green” enthusiast feeling unconscionably wasteful. The daily arrival of extravagant fashion invitations printed on rubber or dusted in 14k gold can make the most cynical of eco-skeptics wonder: “what is the carbon footprint of chic?”
     Happily, a heroic few among the fashionable set have made going green a style priority for Spring/Summer 2010.  Located at Soho’s fittingly titled King of Green Street boutique, the GreenShows will host presentations by earth-friendly, fair-trade labels including Bodkin, Bahar Shahpar, Izzy Lane, Lara Miller, Mr. Larkin, and House of Organic over the course of two days.  Of course, runway beauty will be suitably “eco”, with John Masters Organics providing all hair-styling services. In addition, a kickoff party on opening night will aim to raise awareness about the Rainforest Action Network (RAN)—an organization that attempts to educate fashion and luxury brands who use custom paper packaging about the dangerous environmental side effects that come from farming tree pulp in tropical rainforests.