There is more to come from “…a moment in…”, including a line of women’s jersey pieces, followed by a line of accessories, footwear, and lingerie. Another difference between this project and the fashion industry is in the methods of distribution. Besides the brick and mortar stores, the line will be sold at www.amomentin.com, where the pieces will be different from those sold at Barneys in New York or Printemps in Paris. “This way we will not take the business away from the stores,” says Chapelle. The twist is that there will be only one garment of each style and size available on the website. Once that moment in fashion is gone, it is gone forever.