Every little detail of the store is well thought out, including the changing rooms. From one blood red chamber you can take a photo of yourself as you are trying on that translucent underwear, and send it to your lover for approval, or, if you are an exhibitionist type, upload it to Coco de Mer’s website for everyone to see. The room adjacent to it has a small confessional window where you can allow your partner to watch you change.
     The store is opening just in time for the holiday season. Maybe the bankers and their free-spending wives and mistresses have been naughty, but the spanking paddle wood is a bestseller at Coco de Mer. Of course, if you really want to be punished in style, a Betony Vernon sterling silver collar with a whip attachment is on offer, at $3,000. This may be a perversion in its own right, but a sweet one nonetheless.
If you are a novice to the world of sexual pleasure beyond the missionary position, Coco de Mer is happy to offer “salons” on things like getting the most out of your vibrator and rope bondage. Their erotic mentor, Midori, will help you get your feet, and other parts of your body, wet.
     Coco de Mer, 236 Elizabeth Street, New York, NY.