Ever wanted to own something truly unique? Now you can. No Editions, a new label designed by Christian Niessen and Nicole Lachelle, takes inimitability to a new level. The idea behind their designs is deceptively simple: take high quality garments with basic shapes and put prints on them. No two prints are alike, so you get a one-of-a-kind finished garment with a numbered label. No duplicate will ever be produced, not even in a different size or shape.
     Niessen and Lachelle met in the early 90s while working for the iconic Austrian designer Helmut Lang in Vienna. Several years after Lang was bought by Prada, they decided to strike out on their own, doing technical research for various clothing companies. After that Niessen and Lachelle started producing video installations. The idea for No Editions came out of their desire to translate the transience of the moving image into something less ephemeral. They also did not want to play the fashion game – no catwalk shows, no seasonal collections, and no advertising. “I never bought into the idea of ‘a lifestyle,’” says Niessen. “I don’t care about projecting an image. I want the wearer to make the garment her own.”
     All prints are produced through extensive manipulation of videos. Niessen is fascinated with the amount of information on the Internet and its malleability. For the next round of prints he used websites where one could access public cameras for a short period of time and record raw video footage.