Niessen recorded the video, then cut it up into 600 frames, and distorted the stills until they became completely abstract. These were turned into prints. For the second round, the designers sent the model wearing the printed garments to the West Village spot where they recorded her though the same public camera. Niessen then cut up that video into 3,600 heavily manipulated images that were the basis for the next series of prints. Call it meta-abstraction, if you will (and then dial out of the Matrix).
     The prints go onto classic garments like bias-cut tank tops, jeans, dresses, and leather jackets. “We wanted to use common shapes that could be adapted by a wide variety of wearers,” says Niessen. The fabrics reflect the same philosophy – high quality cottons, silks, wools, and leathers. Each garment is then fed through specially developed inkjet printers. A water based, non-toxic ink is used to make the prints. All garments are hand-washable “because we hate dry-cleaning.” Each garment is numbered and carries a timestamp of when that particular frame was recorded. You can truly own the moment.
     For now the best way to order a garment is through the No Editions website. Each garment is essentially a custom order that takes seven to ten business days to be made. If you want to see the clothes in person, stores like Antonioli in Milan, H.Lorenzo in Los Angeles, and The Library in London carry the line.