![Nordic_1 Finland's Shanghai Expo Pavilion, “Kirnu,” by JKMM (Finland), 2010. Photo: Derryck Menere. (Click to enlarge)](http://www.planet-mag.com/blog/wp-content/uploads/Nordic_1.jpg)
Finland's Shanghai Expo Pavilion, “Kirnu,” by JKMM (Finland), 2010. Photo: Derryck Menere. (Click to enlarge)
![Nordic_Title Nordic Title New Nordic Design](http://www.planet-mag.com/blog/wp-content/uploads/Nordic_Title.jpg)
When the San Francisco Museum of Modern Art chose the Oslo-based architecture office Snohetta to design its addition this summer, it heralded the arrival of a great new wave of Nordic design. Not since the 1960’s, when Americans were lounging around in Verner Panton chairs and Marimekko dresses, has the voice of designers in Denmark, Finland, Iceland, Norway and Sweden been so prominent internationally.
An exhibit at Scandinavia House in New York, “Nordic Models + Common Ground: Art and Design Unfolded,” presents a small, intriguing selection of art and design projects. The unique character of modern Nordic design, a formal purity enlivened by gentle eccentricities, has often been attributed to the region’s isolating, rugged geography. Yet even in our present age of global connectedness these qualities remain evident. Each project on display combines forms and materials in unlikely ways. Yet even the strangest of them — like a rap song that outlines urban planning strategies, and light fixtures crafted from the dried skins of codfish — have a palpable warmth: they aren’t ironic.
In addition, each work on display has a startling formal simplicity, which owes less to a minimalist aesthetic than to the designer’s clarity in concept and economy in execution. This is especially remarkable in the architecture projects. A basic triangular tent module is arrayed to shape an exhibition pavilion. Another, spherical pavilion is clad entirely with flat, scale-like, composite wood shingles.