When industrial designer, Naoto Yoshida saw how much wood is wasted in the furniture-making process, he decided to give it a new life. The son of an award-winning furniture maker, Yoshida’s company to.mo.ni recycles piles of beautiful wood scraps — once used as firewood or thrown away — to make unique everyday objects. His latest design, WrapWrap, mixes old-world craft with technology, allowing you to adjust your obtrusive iPod headphone wires to the perfect length. WrapWrap comes in walnut, oak, rosewood, or wenge, and is also available in medium and large sizes for desk wires (think mouse and firewire cables) and thicker electrical cord management.
     Mr. Yoshida hails from Asahikawa, Hokkaido, Japan — a region rich in woodcraft tradition. He is also the executive officer of mickle, a design collective of local craftsmen and artisans who focus on connecting the community with artists and their work.