Irish designer Bernice Kelly launched Macha jewelry (named after her hometown in Northern Ireland) in 2007. Pretty without being too precious, the London-based line offers incredible rings and humble necklaces in simple materials like silver, gold plate, and gemstones. To craft her accessories (many of them unisex), Kelly antiques and textures the pieces for a worn-in look. It’s an aesthetic that sometimes renders pieces a little imperfect; a few designs are even fashioned by starting with an accidental shape or a carving mistake. But Kelly calls her vintage-inspired jewelry “classics of the future”.  And some of these handmade pieces are even a little whimsical: crab-claw cufflinks, molar-shaped pendants, sterling silver rings shaped like string knots. Kelly’s own photography reveals the intricacies of the pieces. One ring boasts a huge nugget of a gemstone – or does it? Upon closer look, the stone is actually a ridged chunk of metal, set like a diamond. Past collections have drawn on diverse, historical contexts, more industrious than elegant, from the American roadtrip to Victorian mining. And as a label, Macha is truly about the work, quality over an image or a pretense. The modern brand regularly posts its newest, modestly hewn pieces on its Facebook page. Lately, Kelly has been advertising her chunky-stoned rings for Valentine’s Day.