His shows are pretty sparse in terms of décor, with the purpose of letting the clothes do all the talking. While the relevance of fashion shows is being questioned today (mostly by those who have never been to one) with the rise of the Internet, Doma feels that they are paramount. “The purpose of the fashion show is to present a designer’s vision. A fashion show is highly emotional for me,” he said. “I was very happy with the last show, because the energy in the space was great, and people would come backstage and say that they felt like crying. This is what it’s about, that’s what makes a fashion moment. This is important.”
    Since his first menswear show in 2007, Doma has been experimenting with volume, trying to blend the slim and the voluminous garments into workable outfits that reflect his aesthetic. Last year he gradually dispensed with the slim silhouette in favor of creating more fluid, earthy garments. He also has a much more ambitious goal: changing the way people dress. It can be safely said that the last decade was the decade of the skinny, ushered in by Hedi Slimane, who made it popular through his work at Dior Homme. Doma wants to get away from this. “I think I have found my own theme and my own design language and this is how I will go on,” he said. “I think fashion is about movement and change and I don’t want to do what the others are doing.”