Sometimes we forget the meaning of the most common words. For example, ask yourself, “What is design?” The answer may not be as easy as you think. And maybe there is no single answer, but here is one: design is a carefully thought out process of manifesting ideas into physical form. Designers who do this are worthy of the name. Luca Laurini, the creator behind Label Under Construction (LUC), a niche clothing brand, is certainly one of them. Every garment designed by Laurini and manufactured by this obscure Italian brand is so carefully thought out that sometimes the level of detail borders on the obsessive. Despite being sold in exclusive boutiques around the world, Laurini is equally committed to keeping a low profile and avoiding the fashion media brouhaha. This is the first ever interview he has granted. (Don’t bother googling, there is no website.)
    I caught up with Laurini in LUC’s carefully hidden showroom in Le Marais. Dressed in his own clothes, Laurini was milling around the big white space where his clothes hung by their metal tags from one continuous spool of wire screwed into the wall along the room’s perimeter. He was helping buyers with their orders, patiently answering their questions. Laurini has a slim build and his bearded face is warm and inviting. He looks every bit the artisan that he is.
    The essence of Label Under Construction is its intricate knitwear.