Laurini’s father started a small knitwear company in 1962, so it made sense for him to start designing knits. “I was born into knitwear, but I actually wanted to become an architect,” Laurini said, “until I decided to stick with the family business because I had a passion for the fashion world back then, which I cannot really say anymore, because fashion is now another story. Let’s say that I am doing something that is a cross between garment design, art, and architecture, things that are in the real world, my world.”
    By real world Laurini means the world of tangible things that humans can experience. When it comes to clothing, the experience of the wearer comes first. “I trust people, a real way of living and not the image. I don’t like it when people are just showing off a garment. If a person is truly comfortable with the garment, they can express themselves through it, because it becomes a part of them. It’s a matter of the wearer’s personality working together with the garment. I don’t like the mindless following of trends. To wear something because other people are wearing [it] is shallow. I prefer people who really want to communicate themselves, not the brand they are wearing. You can buy a garment in a flea market, or take it from your father’s closet, or buy it at an exclusive boutique, but you have to feel it. Of course, if there is an energy in the garment itself, that feeling becomes stronger. You can wear the simplest thing in the world well, but if you have a strong personality, probably you can communicate with a more complex piece.”