Features, Music September 23, 2010 By Benjamin Gold

Photography by Michael Lavine

Photography by Michael Lavine

sitek title David Sitek: the cultivation of Maximum Balloon
For David Andrew Sitek, a member of the unique and eclectic TV on The Radio and a producer, who has helped shape the sound of bands like the Yeah Yeah Yeahs and Liars, it’s easy to get typecast. Sitek was key in the creation of the “New Brooklyn” scene that first emerged ten years ago, but since then has been working hard to defy the expectations of his pedigree.
     Sitek’s self-proclaimed production style is a wrench in the system, and is determined to destroy all he deems boring in music. It’s an ethos Sitek has carried over to his new pop project, Maximum Balloon. The album marks a somewhat drastic shift into unapologetically fun dance music, a genre Sitek likes because it’s “more about the ability to get inside the song, not worry about other stuff, and not be self conscious”.
     Fortunately, Sitek didn’t have to explore this new territory alone. For Maximum Balloon, he enlisted the help of a different vocalist for each track, a structure that came about totally by accident. “I was kind of dicking around, which is how I started the song “Tiger”. I was just messing around, wrote lyrics, and I tried to sing it, which just sounded terrible. Then Aku [Orraca-Tetteh, from indie rock band Dragons of Zynth] came over, he sang it, it sounded incredible, and then I knew I couldn’t sing on any of the other songs,” says Sitek.

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