“The deeper you go, the more good things you learn.” So says the Energy Tomorrow lady in the oil and gas advertisements that have blanketed the airwaves in recent years (except during the aftermath of the BP spill when she went into temporary hiding). The ad campaign, created by an energy trade association called the American Petroleum Institute, is meant to promote the benefits of tapping into domestic resources, citing in particular the spread of jobs. And at the very heart of the campaign lately is the case for natural gas.
Listen to the president discuss the issue of gas drilling, and he’s just as optimistic: “The potential for natural gas is enormous,” he declared in an energy policy address in the spring at Georgetown University. After abandoning his administration’s efforts to install a cap and trade pricing system, and following the Democrats’ loss of their majority in the House, natural gas was the common ground on which Obama was willing to stand alongside Republicans. In the same speech, he called on Congress to pass a bill to “achieve the goal of extracting natural gas in a safe, environmentally sound way” and joked that his energy secretary was tinkering with extraction methods in the garage on weekends.
That political common ground and the speed at which private companies are moving in to capitalize even in the absence of federal
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