“I never like to shoot what’s shown to me – I only use that as a guideline” remarks photographer and advertising graphic designer Tejal Patni about his style of work. Patni’s high fashion editorials expose a dark surreal reality reminiscent of Tim Burton’s taste for gothic allure. Utilizing teams of stylists, set designers, makeup artists and photo retouchers Tejal’s photography blurs the lines of conventional photographer remixing fantasy and high fashion in a way that make’s one stop and question “ Hey, how’d he do that?” Splash, a fashion retailer from Dubai took notice, commissioning the young indian photographer to create the images to accompany the limited edition 2011 calendar for their international website. To help him articulate his gothic fairytales, Patni partnered with New York photographer Kirstan Hermans, who specializes in theatre costumes. The result in a nearly monochromatic future with some seriously dark undertones; a spectacular vision of a post-apocalyptic theatricality.
“I never like to shoot what’s shown to me – I only use that as a guideline” remarks photographer and advertising graphic designer Tejal Patni about his style of work. Patni’s high fashion editorials expose a dark surreal reality reminiscent of Tim Burton’s taste for gothic allure. Utilizing teams of stylists, set designers, makeup artists and photo retouchers Tejal’s photography blurs the lines of conventional photographer remixing fantasy and high fashion in a way that make’s one stop and question “ Hey, how’d he do that?” Splash, a fashion retailer from Dubai took notice, commissioning the young indian photographer to create the images to accompany the limited edition 2011 calendar for their international website. To help him articulate his gothic fairytales, Patni partnered with New York photographer Kirstan Hermans, who specializes in theatre costumes. The result in a nearly monochromatic future with some seriously dark undertones; a spectacular vision of a post-apocalyptic theatricality.