Photography by Sari Wynne for Lauren Kovin

It was only a week or so ago that Alexander McQueen, one of fashion’s most beloved enfant terribles, launched his spring/summer 2010 collection at London Fashion Week with a simultaneous “virtual runway” presentation over the Internet, offering what would appear to be a fully democratizing experience where the front-row illuminati of the industry were no closer or further away from the action than the 16-year-old fangirl taking in the designs from her bedroom computer. Keen editorials noted it as a step forward. Even keener ones noted that McQueen may actually be behind the times, that the Internet, social networking, and fast video transfer speeds have already brought us to a point where buyers, customers, creatives, and, yes, 16-year-old girls are finding new looks and designers as fast as (or sometimes faster than) top editors. In this new world of networked fashion, video has become key and designers such as Viktor & Rolf and Marc Jacobs, as well as labels low and high have put a great amount of time and money into creating immersive visual experiences that will at once showcase the clothes, capture the attention, and convey the aesthetic behind the cloth. Problem is, in comparison to the world of music videos, movies, and commercials, most “video lookbooks” are gauzy, languid things that manage to be both beautiful and sleep inducing. Lauren Kovin, however, has managed to put together a spring/summer 2010 video lookbook with a razor-sharp edge to match her crafty, clever work.